saints vineyard selection
Saints vineyard selection was a premium boutique New Zealand brand, but suffering from a lack of strong identity.
For our new packaging solution, we incorporated some the original iconography, but used a distinctive sage and black colour scheme across the range to create a unique visual impact alongside its direct competitors.
Marketing consultant Catherine Marriott says:
“The new look had significant shelf impact. Packaging upgrades are often the most difficult tasks–since you are hamstrung by old logos and design styles, however, Creative Practice handles them extremely well.”
