huntaway reserve
The old label for this wine brand was looking dated and ‘recessive’ on shelf,but the brand has a number of loyal drinkers that consider themselves ‘in the know’ about Huntaway. Our solution was to develop a more modern interpretation of the brand’s core values:masculine,rural heritage, understated confidence, individualism, timeless/classic style and an appreciation of what really matters in life.
These values also gave us the opportunity to uniquely associate the brand with an exclusive natural leather for the point of sale materials.
