boundary vineyards
When this new brand was launched in 2005 the group brand manager needed point of sale with a rustic feel. The key component was the amazing timber sourced—actually Jarrah cross–posts from electricity pylons. Because of its life out in the weather year after year, it was already wonderfully aged.
Kathryn Pettit (Group Brand Manager) says:
The launch of Boundary Vineyards was quite a departure from other brands in our portfolio, thus it was very important that the point of sale material created was unique. The resulting pieces were outstanding in not only their originality and rustic look, but also due to their functionality.
