allan scott family winemakers
Over time, the presentation of Allan Scott wines had fallen out of sync with the premium, boutique nature of the product. In 2006, Creative Practice was tasked with re-invigorating the brand and its presentation.
From a positioning standpoint, we changed the naming slightly – retaining the iconic Allan Scott name, but adding Family Winemakers to reflect the unique nature of the brand, with a son as winemaker, a daughter as viticulturist and another daughter in charge of marketing. The naming conveys boutique cues and future-proofs the brand, should the founder retire.
Our design retained and updated the winery emblem and strengthened the existing vine motif, which links in perfectly with the family concept.
