Manukau water
Confused by their previous Annual Report which was over produced and visually confusing, we decided to take this client back to basics.
Annual reports rely heavily on charts and page after page of sober text. Giving their 2008 Annual Report a duo colour treatment helps convey the information clearly while also easing any possible fears by customers that a glossy full colour report may look too... ostentatious and self indulgent.
Photography, often the curse of this specialist task, was treated simply from within Photoshop to look striking, thus alleviating the need and expense of employing specialists to work on prolonged time lines getting the staff and business to look beautiful.
