Mactac
BJ Ball Papers asked us to come up with some ideas for a promotional piece that they could invigorate sales of a product called Mactac.We were warned at the outset that it was “....not a very interesting product”. We turned this into a positive, making its self adhesive quality a way of engaging busy designers and print companies by participating in frivolous but rewarding games.
Here’s what Shona Hinton (Sales Manager) says:
“The Mactac piece was just what we needed to interact with our customers. The promotion fulfils a number of key points that were essential to convey. By making it both informative and fun it showcases the stocks’ application and increased Mactac brand awareness. As a result, sales increased and the Mactac mill, who supply the product, have totally embraced the promotion.
We consider the whole experience a great success”.
