tai-ping foodstuffs
A children’s fruit drink, packaged in a plastic bottle with its own flexi-straw that resembled an underwater diver’s tank readily lent itself to a brand with a fun personality—and so, Scooby Joe was born. The range of colourful drinks were shrink-packed in sixes and allowed the label to tell the story, with the colourful character and underwater fantasy to add shelf appeal.
A collectable wall poster and give-away storybook added to the Scooby Joe fruit drink experience.
