trade and public shows
The following are two examples of our involvement with the tailoring of customers brand and its interface with their consumers.
M.I.L.K. was a start up business with a great product and a vision to match. The trade show featuring photographs from their books was taken from major city to major city around the globe creating the PR which provided a launching pad for their successful business. The winning photographs were first published as three books titled Family, Friendship and Love, and are now featured in a range of products worldwide in nine languages in more than 20 countries.
Pernod Ricard NZ had, for a number of years, participated in trade and consumer shows, the principal ones being the prestigious Foodshows in Wellington and Auckland. Creative Practice wrote a proposal suggesting how PRNZ could do things more efficiently, professionally and at lower cost over a three-year period. The proposal has been established and has become the blue-print for how they have presented at these shows ever since.
