Wild Earth
Wild Earth is a new but highly successful, award winning winery based in Central Otago. The original label took it’s direction from a series of Art swatches, something which now fits awkwardly with where the brand wants to go. Some of the key elements Creative Practice was asked to reflect in the new packaging:...its simple, unpretentious nature.... youthful and fresh... a sense of discovery, plus the stunning Central Otago landscape.
Our hand written logo alone gives the brand a strong sense of dynamism and vigour.
